Be Rooted Stationery

Creative Director for an inclusive stationery & gifting brand. Led the creation and execution of the company’s branding, packaging, voice and illustration guidelines. Directed creative strategy for product development, new concepts, and collaborations, ensuring quality and customer experience standards for Target, Kohl’s, and Walmart. Helped oversee prototype creation, testing, and sampling. Managed and mentored a remote, global team of designers, illustrators, and copywriters, fostering collaboration.